Going back to my previous article, there’s no way you can learn SEO without training and practicing. That “free” part from the title. take it as a joke, please.
Let’s consider FREE as: “I don’t have to pay for anything, I just need to spend a lot of time on learning and practicing”. Since we took this one aside, let’s dive deep into the subject.
For this, you will need, at least, your own website or blog. Now, let’s break it down:
Know your target audience. Who are your potential customers or visitors? How can you solve their problems or provide a better service than your competitor? If you’re just trying to be a copycat, you might stop at this point.
Keyword Research. Once you know your target audience, you can start doing some keyword research. At first, don’t go for the highly competitive keywords. Your main competition is already there, since many years. Go for the long tail keywords or less competitive ones. Tools to keep in mind when doing keyword research:
Google keyword planner – used to be very good in the past. Now, it’s kinda meh.
Google Trends – for seasonal products or services, this is a great tool. Even for variations of a specific keyword, it’ll do the job.
Google Keyword Sheeter – that’s with e instead of an i. A great free tool that will give you some interesting keyword ideas. You just have to copy/paste them at the end of the “sheeting” process.
Google Suggest – Wtf is Google Suggest? Once you start typing/searching for a keyword or keyword phrase in google search, whatever you see at the top or bottom of the search results, is part of Google Suggest. See the screenshot below:
Answer the Public: https://answerthepublic.com/
Keyword Surfer – Chrome Plugin: https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en
Create your website with those keywords in mind. But, do not get into the keyword SPAM field. This will not take you very far. Even though it’s a very good place to start, I encourage you to get your own domain and hosting after you’ve honed your skills. Domain and hosting will be part of another blog post. Meanwhile, these are some great options to start your own website or blog, for free:
There are many other options, like joomla.org, webstarts.com and others. I’ve started somewhere around 2011 with Blogger (by then, it was named Blogspot) and created my own blog on it. I’ve also used weebly for a while, on my previous website. Switched to WordPress since many years, though.
Create quality content. This can be everything from a blog post, a tutorial, a course or an infographic. Once you covered all the steps above, I would highly recommend Canva.com. It’s free and you can use a lot of functions. from a Facebook post to your own resume, the sky’s the limit there.
Read a lot. There are a bunch of SEO blogs and tutorials out there. Follow some good websites and people online. Just to mention a few:
I also highly recommend these online SEO tutorials for beginners and advanced users:
https://moz.com/beginners-guide-to-seo – Moz’s – The Beginner’s Guide to SEO
https://neilpatel.com/what-is-seo/ – Neil Patel’s SEO Made Simple: A Step-by-Step Guide for 2020
https://mangools.com/blog/learn-seo/ – as they say it, “The beginner’s guide even your grandma would understand”.
Analyze, analyze and repeat. Btw, you’re never done, you’re never “finished” when it comes to SEO. There’s always something that can be done better and (sometimes) quicker. For this, below tools and websites are more than enough – and, they are free:
https://www.woorank.com – website analyzer that provides useful insights that can help you improve your site’s SEO.
https://www.countingcharacters.com/google-serp-tool – Counting Characters tool provides both the character count and the pixel count to ensure you are creating meta tags that are not cut off.
https://seositecheckup.com/ – SEO site checkup is a good alternative to Woorank.
https://tools.pingdom.com/ – Pingdom Website speed test Use this free Website Speed Test to analyze the load speed of your websites, and learn how to make them faster.
https://gtmetrix.com/ – GTmetrix provides an alternative to Pingdom. See how your site performs, reveal why it’s slow and discover optimization opportunities.
https://barracuda.digital/panguin-seo-tool/ – Panguin Tool – A free SEO tool to help you investigate whether you’ve been impacted by Google’s algorithm updates.Tools that Google provides: Google Analytics, Google Search Console, Google Page Speed Insights, Google’s Structured Data Testing Tool.
Honorable mention: Xenu Link Sleuth. I covered Xenu Link Sleuth in detail here.
Last but not least: always compress your images before uploading them on your website. For this, there are two free online tools that I use on a daily basis:
I recommend compressing your images on both websites, one after the other.
As you can see, there’s a lot of information available online. You’ll just need to spend a lot of time in order to learn and take those bumpy roads towards knowledge. Make mistakes at an early stage – that’s how you’ll manage to learn faster.Ain’t got the time and eager to learn faster? Use the contact form below and get in touch.