Most of the site owners out there would think twice before deciding if they need any optimization for their sites or online shops. Below I’ve gathered – sarcasm applicable – the “10 commandments” of search engine optimization. Follow them, and do them the right way.
1. No SEO = no visitors through organic search engine results.
If your site is not optimized, then search engines (Google search, Bing, Yahoo) will not rank your website. There’s a famous joke around SEO people: “The best place to hide a dead body is page 2 of Google search results”.
2. Do both On-site and Off-site optimizations.
These two go hand in hand, one cannot exist without the other – even though, with no “on-site” you cannot get to “off-site”.
3. Write content for humans and not for bots.
This is self-explanatory: it doesn’t matter where your page ranks in search results if you don’t offer good and helpful content to your visitors.
4. Analyze and keep an eye on your competition.
Know your “enemies”, have idols, but do not copy them. At the end of the day, you should provide original content instead of being just another copy-cat out-there.
5. SEO results are not instant.
Mostly for managers and CEO’s: any changes or added content that was done today will not have any impact by tomorrow morning. SEO takes time – it can take weeks or months to see any results.
6. Never consider your website to be “complete”.
If you want your website or online shop to rank higher – and keep that position – you should never think that your job is done. Like famous painters: they never considered their paintings to be complete. Improve, create and analyze.
7. Stay away from duplicate content.
This is one of the most common sins on the search engine optimization market. Why should you invest more time, stress, coffee and cigars, when you can just copy someone else’s content? For duplicate content your site can be penalized, it won’t rank anywhere and it’s unethical. Be yourself, be original.
8. Do keyword research.
Keyword research can help you better understand your customers (visitors). If you don’t know what people are looking for, how can you create quality content and optimize your site?
9. Don’t set “backlink” targets.
Even though you should have a good SEO plan, for both on-page and off-page optimizations, backlink targets that are set to high might damage your rankings more than anything else. Create good content, engage your audience/customers and other pages will want to link to your site. Better have 10 quality backlinks than 100 “dubious” ones.
10. Read, learn, listen & repeat.
The SEO scene is always updating and adapting to algorithm changes. Stay up-to-date, read & learn.